Humarea

Coming to iOS, Android and web on 10 January

The whole world of hookah, in one app.

Share your sessions, create mixes, find lounges and tobacconists with your flavors, collect Brasas at your favorite venues and level up with the community.

The first 50 accounts get the Pioneer badge · Only for people over 18

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Launching soon

Humarea arrives on 10 January 2027

Join the waitlist and we’ll let you know the day we open the doors. The first 50 accounts registered in the app get the Pioneer badge.

We’ll use your email to let you know about the launch; you can unsubscribe whenever you want. More in the Privacy policy.

2 people signed up

flavors in the catalog
1,356
flavors in the catalog
lounges, shops and tobacconists
142
lounges, shops and tobacconists

What’s inside

One app for everything around your hookah

From the first puff to your usual venue: community, mixes, catalog, places and rewards, all in one place.

Community

Share every session with people who get it

A feed made for hookah: setups, stories and conversations with fans all over Spain.

  • Post your setups with the mix, the bowl and the venue
  • 24-hour stories and pinned highlights on your profile
  • Hashtags, mentions and a “For you” feed based on your tastes
  • Public profile with a QR code to share wherever you like

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Mixes

Create, save and vote on mixes

Combine flavors with their percentages, save them in folders and discover the community’s favorites.

  • Public or private mixes, with notes for yourself
  • Folders to keep everything organized
  • Votes, comments and the community’s Top 100
  • A card ready to share on social media in one tap

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Your collection

Your stash, in your pocket

Keep track of what you have at home, what you’re missing and what it’s worth. Humarea tells you which tobacconist has the most from your list.

  • Flavor stash with quantities and formats
  • Total value of your collection and how it changes
  • Shopping list with the tobacconist that has the most of it

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Places

Find where to smoke and where to buy

A map with lounges, shops and tobacconists, with community reviews and each venue’s events.

  • Filter by lounges or tobacconists and see what’s nearby
  • Reviews, opening hours and events calendar for each venue
  • Suggest a missing venue and we’ll add it

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Brasas

Your visits earn rewards

Show your card when you finish and the venue gives you Brasas. Collect them and redeem them for the rewards it offers: a free hookah, a discount...

  • A one-time QR code that expires after 2 minutes
  • A separate Brasas balance with each venue
  • Redeem with a code at the venue itself, no paperwork

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Achievements and challenges

Level up by doing what you already do

Around 90 achievements in 12 categories, some of them secret. Every achievement and challenge adds XP, from “First puff” to “Legend”.

  • New challenges every month, each with its own theme
  • Achievements that unlock on their own, with a notification
  • Your monthly Wrapped, ready to share

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Rastro

Buy and sell second-hand bowls, bases and accessories between fans.

Profile with QR

Your go.humarea.app/@yourname link, with your achievements, mixes and setups.

Light or dark

Choose a theme or let it follow your phone’s. With an avatar made to measure.

Also in your browser

The full web version at go.humarea.app, with the same account.

For businesses

Your lounge, shop or tobacconist, where your audience is

Claiming your venue, giving Brasas and publishing rewards is always free. With the business plans you reach more people and understand how you grow.

Brasas scanner and rewards

Scan your customers’ cards, decide how many Brasas you give and which rewards you offer.

Stock for tobacconists

Mark which flavors you have and show up when someone nearby looks for them.

Push announcements to your followers

Announce events and offers to anyone following your venue.

With Socio Negocio

Stats by period

New followers, Brasas given and redemptions; with Negocio Pro, which customers come back.

With Socio Negocio

Reply to reviews

Reply publicly to your venue’s ratings.

With Socio Negocio

Events calendar

Your events on your venue’s page and first position in your area.

With Negocio Pro

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Club Humarea

Free forever. More, if you fancy it.

All the essentials are free. Club plans remove limits and add extras; you get them in the App Store or Google Play and can cancel whenever you want.

Free

All the essentials, no card needed

€0

Forever

  • Feed, stories, setups and mixes
  • Catalog with official prices and tobacconists
  • Stash of up to 15 flavors
  • Map of lounges and tobacconists
  • Brasas, achievements and monthly challenges
  • Rastro: 3 active products

Socio

No limits for your collection and your stories

€24.99/year

€2.08/month · you save 30%

  • Stash and mixes with no limitFree: 15 flavors and 3 private mixes.
  • Unlimited storiesAnd you can see who has viewed each one.
  • Price drop alertsWe notify you when a flavor in your stash gets cheaper.
  • Your collection’s valueHow much everything you’ve saved is worth.
  • A profile with style★ Socio badge, accent color and custom avatar.
Most complete

Socio Pro

For those who live hookah to the fullest

€49.99/year

€4.17/month · you save 30%

  • Everything in SocioNo limits on stash, mixes and stories.
  • Your profile statsNew followers, views and interactions.
  • Your collection’s historyValue over time by brand and CSV export.
  • Price alerts on everythingAlso on saved items and your shopping list.
  • Rastro in first positionUp to 25 products with 15 photos each.
See the full comparison

Payments handled by the App Store and Google Play, VAT included.

FAQ

What you ask us most

Can’t find your question? Write to us at [email protected].

Is Humarea free?

Yes. You can use Humarea for free: feed, mixes, catalog, map, Brasas, achievements and challenges. Club Humarea (Socio and Socio Pro) is optional, removes limits and adds extras; you get it in the App Store or Google Play.

Does Humarea sell tobacco?

No. Humarea doesn’t sell tobacco or act as an intermediary in its sale: the purchase, payment and age check are always done at the tobacconist itself. The prices you see are indicative and come from the official list.

What are Brasas?

They are digital stamps with no cash value that Humarea partner businesses give you each time they scan you on a visit. Each business keeps its own balance with you and decides how many Brasas it gives (between 1 and 10) and which rewards it offers.

Can I cancel the Club whenever I want?

Yes. You cancel in the App Store or Google Play and keep your plan until the end of the period you’ve already paid for. There’s no commitment, and you lose nothing: your stash, your mixes and your story highlights stay there.

I have a venue, a shop or a tobacconist. How do I appear?

In the app, go to Places, tap “+” and choose the type of business. When we review the request you’ll get an email to link it to your account. Claiming your venue, giving Brasas and publishing rewards is always free, with or without a plan.

Can I use Humarea on my computer?

Yes. As well as iOS and Android, you have the full web version at go.humarea.app, with the same account.

The app is coming very soon

Join the waitlist and be among the first in on launch day.

I want early access

Only for people over 18. Humarea doesn’t sell tobacco or promote its use: it’s a discovery and community platform for adults.